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Product Management Lifecycle Toolkit

$ 99.00

Product Management Lifecycle templates and training to deliver more effective and professional documents in less time

The Product Management Lifecycle Toolkit provides you with professional, comprehensive and customizable Product Management lifecycle templates. Built upon best practices and the 280 Group Optimal Product Process, this toolkit contains over 35 templates for the most common documents that Product Management professionals need to deliver.

Save time and write better documents faster

  • Easy to use click-and-type templates
  • Focus on content, not formatting
  • Fully customizable—add your own company logo, header and footer information, etc.

Deliver documents with impact that are more effective and persuasive

  • Templates incorporate best practices based on years of practical hands-on experience and research
  • Professional, consistent design and formatting standardized across all documents ensures that your marketing plans, MRDs, PRDs, launch plans and other deliverables have the same design and structure.

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Product Description

As a Product Management professional you know how time consuming and challenging it is to write high-quality documents that effectively guide your company’s product and marketing efforts. Keeping up on best practices, making sure that all of the critical elements are included and creating a consistent and professional look across all documents all take a lot of time better spent creating the critical content. The Product Management Lifecycle Toolkit makes it easy to write compelling and effective documents. It includes a set of templates based upon the 280 Group’s Optimal Product Process, a flexible and unique framework for managing products and ensuring maximum success. Also included is a short on-demand presentation describing the Optimal Product Process. The toolkit is a complete resource to help you successfully manage products through the entire lifecycle from initial concept to retirement. Each template includes instructions and information about the critical things you need to consider and document at the appropriate level for your situation in each phase. White papers and other reference materials are also included to help you learn best practices for success.

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Nominated for the AIPMM “Excellence in Product Management Tools” award!

Optimal Product Process Methodology

The Product Management LifeCycle toolkit is based on a worldwide standard model created by the Association of International Product Management and Marketing. Building on top of the AIPMM seven-phase lifecycle, the 280 Group has created an entire framework named the Optimal Product Process that includes templates, training and methodology to allow any company to leverage this in their product development and delivery efforts.

280 Group Product Management Methodology

280 Group Optimal Product Process Framework

The Optimal Product Process consists of seven phases (Conceive – Plan – Develop – Qualify – Launch – Maximize – Retire), with nine corresponding documents that address every critical strategic and tactical issue that must be considered in order to move from one phase to another. The nine documents used in the Optimal Product Process are available as individual templates and in a combined Master Product Plan so that you can use them however best fits your situation.

Optimal Product Process Templates

Optimal Product Process Templates

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What’s Included

Comprehensive toolkit includes everything you need to get started

  • Instant electronic download!
  • Over 35 Product Management templates covering every stage of the product management lifecycle
  • Optimal Product Process Framework and a training presentation explaining the framework
  • Expert Product Management and The Phenomenal Product Manager eBooks
  • 30 minute consultation with the 280 Group
  • Money back guarantee!

Templates for all seven phases of the 280 Group Optimal Product Process Framework:

Phase 1: Conceive

Generate and prioritize new ideas to determine where you will focus your time doing more in-depth planning.

  • Market validation checklist

Phase 2: Plan

Analyze all aspects of bringing the product to market to ensure success

  • Business case template
  • Competitive analysis
  • Market requirements (MRD) and needs template
  • Product description (PRD) and feature template
  • Feature prioritization
  • Product roadmap template
  • Market strategy template

Phase 3: Develop

Build a product that meets or exceeds customer needs and wins in the marketplace

  • Bug and feature database (Excel and FileMaker template)

Phase 4: Qualify

Test in-house and with customers to ensure product meets quality standards and is ready to ship

  • How to Run an Effective Beta Program white paper
  • Beta Program Plan template

Phase 5: Launch

Bring the product to market in a way that maximizes revenues and beats the competition

  • Product launch plan template
  • Top 10 Product Launch Mistakes white paper
  • Selling Tools
  • Press Release template
  • Product Reviews templates and how tos

Phase 6: Maximize

Generate demand and leads that achieve your sales and revenue goals

  • Marketing plan template
  • Choosing marketing programs

Phase 7: Retire

Take the product off the market, either replacing it with a new version or removing it entirely

  • End-of-life plan


Examples of what’s included with this toolkit



I have one word for the 280 Group Toolkit: Fantastic. These templates are extremely useful, well designed and come with great example data. Every Product Manager should purchase a set.

– Therese Padilla, Founder, Executive Director AIPMM (Association of International Product Marketing and Management)

This collection of templates and general best practices documents are exactly what Product Managers need. It is easily worth three times the price!

– Jim Reekes, Former VP of Products, Meeting Maker Inc.

The Product Management Lifecycle Toolkit is a great collection of templates and training that can help both experienced and new Product Managers be more productive and effective.

– Alyssa Dver, CPM/CPMM, VP and Chief Marketing Officer, SEDONA Corporation; Author of “Software Product Management Essentials”

Terms and Conditions

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We provide screen shots and other information so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. If you have made a purchase in error or are not satisfied, we offer a 10-day money back guarantee on our toolkits, PM Office and Self-Study courses.

Note for certification self-study courses only: No refunds will be issued after the exam has been scheduled through AIPMM regardless of the amount of time that has transpired. Additionally, if we provide you with a refund you will not be eligible to take any AIPMM or 280 Group certifications at any time in the future as we have no way of verifying whether you have studied the materials for which you received a refund.

30 Minute Consultation

The 30 minute consultation is limited to 30 minutes per customer, regardless of how many toolkits are purchased.

Single User License

All products are governed by a single user license and may only be used by one person. If others wish to use it, they will need to purchase their own copies. Multiple user and site licenses are available—please contact us for details.

Toolkit FAQ

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How can I purchase the Toolkits?

You may purchase the Toolkits with VISA, MC, American Express via our secure merchant interface by clicking on the “Add to cart” button on any of the toolkit pages.

Is the toolkit a single user license, and may I distribute it to others?

All of the toolkits are covered by a single-user license (the same as software applications). This allows you to use the toolkits for your own work and to distribute your own modified versions of the documents. You may NOT distribute the toolkits or files contained within them to others for their use—they must purchase their own copy. Note: multi-user and site licenses are available. Please Contact Us for further details.

Are there multi-user licenses and volume discounts available for the toolkits?

Yes, multi-user licenses and volume discounts are available for all of the toolkits when you purchase five or more copies. To find out pricing for your situation please Contact Us and let us know how many copies you would like to purchase and we’ll provide you with a quote.

Can I make modifications to the toolkit files, such as adding my company logo?

You may remove the 280 Group logo and put your own team/product/company logo in place of it. However, the 280 Group name and other copyright information may not be removed.

I purchased the product but haven’t received my download link.

Immediately after your payment is verified/accepted in the purchase process you should be taken to a page with a link to download your product. Additionally, you should receive an email receipt for your purchase and a second email with a link to download the product(s).

If you haven’t received the email with a download link please do the following:

  • Make sure you are checking the email account that you provided when you purchased the product
  • Check your junk mail/spam folder for the download link email
  • If you still can’t find the download email, send your name, date of purchase and the email address used (Contact Us Form). We will then send you another email with the download link.

I receive a WinZip error message that Windows cannot find C:\documents…

Sometimes WinZip can’t open the file if it is nested too deeply in folders – the path is too long (Windows only support 256 characters). To open your zip file put it on your desktop and unzip it from there.

After downloading the file I can’t find it.

When you download the file you should be given the option of where to download it to on your computer. Choose the desktop as your destination. If you are not offered this option (or forgot to choose it) then the file is most likely in your Downloads folder or your My Documents folder.

I can’t unzip the toolkit or open specific files after downloading.

If you are having problems opening/unzipping the toolkit after you have downloaded it, please do the following steps (in order of importance):

  • Make sure the toolkit file is on your desktop (if it is in a nested folder with a long name Winzip may not be able to unzip it due to Windows path name character number limitations of 256 characters.)
  • Right-click on the files and select “Extract to here” – this should create a folder on your desktop with all of the toolkit files.
  • Try downloading the file again using your download link, then follow the process outlined in the previous step.

If the above instructions don’t use the following to unzip the file (based on your operating system):

Mac OS X

  • Mac OS X 10.3 or later have a built-in utility that opens zip files.
  • Open “Finder” and navigate to the zip file you wish to unzip.
  • Double-click the file you wish to unzip.
  • The files contained within the zip file will be automatically unzipped into the same folder as the original zip file.
  • If you don’t have the utility installed several programs are available, such as The Unarchiver.

Windows 7, Vista, XP or 8.1

  • Locate the compressed folder that you want to extract files or folders from.
  • Extract the entire contents of the compressed folder: right-click the folder, click Extract All, and then follow the instructions.

I can’t open certain files within the toolkit.

Some of the files in the toolkit have exceptionally long names, which leads to the same problem described in the question above (Windows 256 character pathname limitations) when opening them from the toolkit “Start Here” HTML main page.

To open the files:

  • Put the main toolkit folder on your desktop and open the files through the HTML page
  • You can also navigate through the folders and open the files each separately by double-clicking on them.

I’ve lost or deleted my copy of the toolkit

If you have lost or deleted your copy of the toolkit and you would like to request a new copy (Contact Us). We will send you a link to download another copy.

My download link is no longer active.

The download links that are provided are good for 24 hours from the time of purchase. If your link is no longer active and you have not downloaded the product already, (Contact Us Form), and we will send you a new download link.

Will I receive a hard copy of the toolkit in the mail?

No. The toolkit is sold as an electronic download only. You should have received the link immediately after purchase. If for some reason you were unable to download or lost the link, (Contact Us Form) and we will send you another download link.

How do I contact customer/technical support?

Here: (Contact Support).

Do you offer phone support?

Support for toolkits is via email only—no phone support is provided.

Some of the files appear to be missing or corrupted.

There is a bug in Winzip that causes it to occasionally not unzip all of the files correctly. To solve this problem, make sure the toolkit zip file is on your desktop (if it is in a nested folder with a long name, Winzip may not be able to unzip it due to Windows path name character number limitations of 256 characters). Right-click on the files and select “Extract to here” to extract the files again. This should create a folder on your desktop with all of the toolkit files.

I can’t get the narrated presentation to play on my computer.

There are several things that might cause this to happen:

  • The zip files may not have extracted correctly (see question above about how to solve this).
  • You may not have the Adobe Flash Player installed on your computer (or may have an older version). You can download the most current version here.
  • Internet Explorer may be giving you a message that looks like this, indicating that “To help protect your security Internet Explorer has restricted this web page from running…”. If this occurs click on the message and choose “Allow Blocked Content”.
  • The file may not be launching correctly from the “Start Here” HTML page. If this is the case, do the following:
    • For the Product Roadmap Toolkit go to the folder: PRTK 1.0\Product Roadmap Toolkit\Seminar Files\PRTK Compelling Product Roadmaps and double click on the file labeled “start”.
    • For the Product Launch Toolkit go to the folder: PLTK 1.0\Product Launch Toolkit\Presentation and double click on the file labeled “start”.
    • For the Beta Program Toolkit go to the folder: BPTK 1.0\Beta Program Toolkit and double click on the file labeled “Beta Program Seminar”.
    • For the Developer Program Toolkit go to the folder: DPTK 1.0\Developer Program Toolkit\Seminar Files and double click on the file named “start”.

What is the 280 Group’s refund policy for downloadable products?

We do our best to include screen shots and as much information as possible so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. We have a 10-day money-back guarantee for the toolkits, PM Office and Self-Study courses. If you have made a purchase in error or are not satisfied, we will refund your money.

Are the toolkits Macintosh-compatible or available to view with an iPad or Andriod device?

The toolkits use industry-standard formats including HTML, Flash, Acrobat (PDF) and Microsoft Office (Word, PowerPoint, Excel). All templates are in Microsoft Office format. Training presentations are in Flash format and can be used on Windows or Macintosh computers running IE 6 or 7, FireFox, Chrome or Safari browsers. NOTE: since the iPad does not support Flash you cannot run the training presentations from the toolkits or the self-study courses on them. For the narrated presentations we recommend that you update your Flash player to the most current version for best results.