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Beta Program Toolkit

$ 99.00

Beta program templates and training to help you run a more effective program with less effort!

Beta programs can be one of the most critical success factors for a new product release. Too often they are not well planned, or executed at the last minute with too few resources and a lack of focus. The Beta Program Toolkit will ensure your beta programs are comprehensive and effective at achieving your goals. At only $99, the Beta Program Toolkit is easily worth the savings you’ll get in terms of maximizing your product's chances of success.

Run the best beta program possible

  • Learn and apply best practices
  • Save time with pre-designed templates
  • Ensure you don't make common beta program errors

no risk money back guarantee

Product Description

Based on best practices from running dozens of beta programs, this toolkit includes templates, practical information and tips about how to plan and run a more effective customer beta program with less effort.

An effective beta program can provide you with valuable information, such as whether your product is truly ready to ship, what features should be in the follow-on release and how satisfied customers will or won’t be with the product. If done right, it can also set you up for critical launch and marketing deliverables such as success stories, customer quotes and references for the press.

Included is a narrated presentation covering all of the critical topics such as setting goals, what works most effectively, how to plan a beta program, what to expect from customers and how to get customers to be more active in helping your company do the final testing on your product. You will get templates and samples that can be quickly customized to get your beta program up and running fast. A white paper describes best practices and tips.

Beta Program Toolkit—save time and avoid mistakes

You could spend hours learning how to run an effective beta program and creating your own set of templates. Or you can buy the Beta Program Toolkit and have the knowledge, training, templates and samples you need to run a successful program.

Learn best practices to avoid making costly mistakes. Narrated presentation covers all of the critical elements you need to be aware of, including:

  • Setting goals
  • Writing a beta plan and getting sign-off
  • Who should manage the program
  • Ideal length of program
  • Recruiting participants
  • Selection of candidates
  • Factors in response rates
  • Expected participation levels
  • Customer agreements
  • Incentives
  • Ongoing communication with participants
  • Communicating internally
  • Conducting exit surveys
  • Writing the final report
  • Following up after the beta

Also included is a beta program best practices white paper to supplement the seminar and a beta program timeline to show you what needs to happen when.

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Nominated for the AIPMM “Excellence in Product Management Tools” award!

What’s Included

  • Instant electronic download
  • 17 templates including beta program plan
    • Critical Decisions Checklist
    • Deliverables Checklist
    • Beta Program Plan Template
    • Beta Customer Database (Excel & FileMaker formats)
    • Bug & Feature Database (Excel & FileMaker formats)
    • Beta Program Sample NDA
    • Customer Beta Agreement
    • Beta Program Timeline
    • Text for communicating with participants
      • a. Invitation email
      • b. Acceptance/rejection letter
      • c. Kickoff, Weekly status, thank you emails
    • Bug Submission Form
    • Exit Survey
    • Beta Program FAQ
    • Beta Program Final Report Template
  • Narrated training seminar/presentation that teaches you how to run a beta program
  • Best Practices White Paper
  • Samples and examples
  • 30 minute consultation with the 280 Group experts
  • Money Back Guarantee!


Examples of what’s included with this toolkit



The Beta Program Toolkit is a soup to nuts package to set up and administer a successful beta program. IT helps both novice and experienced beta administrators to make sure that everything is done correctly and that both internal and external expectations can be managed successfully. Using the Toolkit is like having an experienced beta mentor at your side to ensure that your beta program will go smoothly and that the results will effectively support a successful product launch.

– Alyssa S. Dver, Author of Software Product Management Essentials

No beta program is any good without a plan. The 280 Group has packaged a set of tools, including a narrated presentation, which is invaluable for setting the proper direction of any beta program.

– Therese Padilla, Founder, Executive Director AIPMM (Association of International Product Marketing and Management)

Terms and Conditions

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We provide screen shots and other information so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. If you have made a purchase in error or are not satisfied, we offer a 10-day money back guarantee on our toolkits, PM Office and Self-Study courses.

Note for certification self-study courses only: No refunds will be issued after the exam has been scheduled through AIPMM regardless of the amount of time that has transpired. Additionally, if we provide you with a refund you will not be eligible to take any AIPMM or 280 Group certifications at any time in the future as we have no way of verifying whether you have studied the materials for which you received a refund.

30 Minute Consultation

The 30 minute consultation that is included with toolkits (there is not a consultation with the self-study courses) is limited to 30 minutes per customer, regardless of how many toolkits are purchased.

Single User License

All products are governed by a single user license and may only be used by one person. If others wish to use it, they will need to purchase their own copies. Multiple user and site licenses are available—please contact us for details.

Toolkit FAQ

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How can I purchase the Toolkits?

You may purchase the Toolkits with VISA, MC, American Express via our secure merchant interface by clicking on the “Add to cart” button on any of the toolkit pages.

Is the toolkit a single user license, and may I distribute it to others?

All of the toolkits are covered by a single-user license (the same as software applications). This allows you to use the toolkits for your own work and to distribute your own modified versions of the documents. You may NOT distribute the toolkits or files contained within them to others for their use—they must purchase their own copy. Note: multi-user and site licenses are available. Please Contact Us for further details.

Are there multi-user licenses and volume discounts available for the toolkits?

Yes, multi-user licenses and volume discounts are available for all of the toolkits when you purchase five or more copies. To find out pricing for your situation please Contact Us and let us know how many copies you would like to purchase and we’ll provide you with a quote.

Can I make modifications to the toolkit files, such as adding my company logo?

You may remove the 280 Group logo and put your own team/product/company logo in place of it. However, the 280 Group name and other copyright information may not be removed.

I purchased the product but haven’t received my download link.

Immediately after your payment is verified/accepted in the purchase process you should be taken to a page with a link to download your product. Additionally, you should receive an email receipt for your purchase and a second email with a link to download the product(s).

If you haven’t received the email with a download link please do the following:

  • Make sure you are checking the email account that you provided when you purchased the product
  • Check your junk mail/spam folder for the download link email
  • If you still can’t find the download email, send your name, date of purchase and the email address used (Contact Us Form). We will then send you another email with the download link.

After downloading the file I can’t find it.

The toolkits and self-study courses are installed as folders on your desktop. If the folder is not on your desktop then look in your “Downloads” folder for the installer for the product you purchased and run it again – this will install the product in a folder on your desktop correctly.

I’ve lost or deleted my copy of the toolkit

If you have lost or deleted your copy of the product you purchased please locate the download email sent to you immediately after your purchase to re-download and install the product. If you cannot locate the download email, locate your original email receipt and send it using the form at the bottom of this page. We will send you a link to download another copy.

Will I receive a hard copy of the toolkit in the mail?

No. The toolkit is sold as an electronic download only. You should have received the link immediately after purchase. If for some reason you were unable to download or lost the link, (Contact Us Form) and we will send you another download link.

How do I contact customer/technical support?

Here: (Contact Support).

Do you offer phone support?

Support for toolkits is via email only—no phone support is provided.

I can’t get the narrated presentation to play on my computer.

There are several things that might cause this to happen:

  • You may not have the Adobe Flash Player installed on your computer (or may have an older version).
  • Internet Explorer may be giving you a message that looks like this, indicating that “To help protect your security Internet Explorer has restricted this web page from running…”. If this occurs click on the message and choose “Allow Blocked Content”.
  • You are not launching the file from the “Start Here” page

What is the 280 Group’s refund policy for downloadable products?

We do our best to include screen shots and as much information as possible so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. We have a 10-day money-back guarantee for the toolkits, PM Office and Self-Study courses. If you have made a purchase in error or are not satisfied, we will refund your money.

Are the toolkits Macintosh-compatible or available to view with an iPad or Andriod device?

The toolkits have presentations in PDF format and include templates in MIcrosoft Office format. These may be used on any device that supports these formats. NOTE: The self-study courses will ONLY work on Mac and Windows and DO NOT work on the iPad or any other devices that do not support Adobe Flash.