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Competitive Analysis Toolkit

$ 99.00

Competitive analysis templates and training to allow you to quickly and thoroughly analyze your competition

In today’s economy, competitive intelligence is critical to success. Product Managers, business people and entrepreneurs need to understand their company’s competitive playing field. The Competitive Analysis Toolkit gives you the tools you need to determine your winning strategy.

Tear apart your competition in record time

  • Save time – do your analysis quickly and easily
  • Narrated presentation leads you through the process
  • Complete set of templates for all aspects of competitive analysis ensures you don’t miss anything critical
  • Easy-to-use click-and-type templates

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Product Description

The Competitive Analysis Toolkit is the only complete set of templates and training that allows you to create a comprehensive competitive analysis in a short period of time. This toolkit will guide you through understanding, organizing and presenting your findings.

  • Developed by competitive analysis experts
  • Templates range from industry comparisons to product/feature checklists
  • Includes information on sources of competitive information
  • Two presentation templates and executive summary to present your findings

What you can accomplish

  • Discover the best sources of competitive information
  • Take an in-depth look at your industry
  • Develop winning strategies and tactics
  • Create a performance grid
  • Determine competitive positioning
  • Build a SWOT analysis
  • Forecast likely moves
  • Generate roadmaps for technology and market trends
  • Deliver the results for internal/external presentations
  • Create selling tools to help your sales team beat the competition

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What’s Included

Comprehensive toolkit includes everything you need to get started: training, templates and a 30 minute consultation!

  • Instant Electronic Download
  • Seventeen templates
    • Company backgrounder (for each competitor)
    • Win Loss Summary Chart (for each competitor)
    • Industry Life Cycle Model
    • BCG Matrix
    • Porter’s Competitive Five Forces Model
    • Performance Grid
    • Positioning Statement & Matrices
    • Competitive Scope and Differentiation
    • Competitive Feature Matrix Comparison Chart
    • SWOT Analysis
    • Market & Strategy Roadmaps
    • Internal Company Presentation of Findings
    • Executive Summary
    • Product Benefits Comparison Template
    • Added Value Matrix
    • External Presentation
    • Competitive Comparison Sales Tool
  • Narrated On-Demand Presentation: How to Tear Apart Your Competition
  • Quickly learn how to do thorough competitive analysis
  • Identify key competitors
  • Perform complete in-depth research
  • Create competitive analysis for internal use
  • Create competitive analysis & selling tools for external use
  • 30 minute consultation with the 280 Group
  • Money Back Guarantee!

Samples

Examples of what’s included with this toolkit

Toolkit FAQ

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Refunds

We provide screen shots and other information so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. If you have made a purchase in error or are not satisfied, we offer a 10-day money back guarantee on our toolkits, PM Office and Self-Study courses.

Note for certification self-study courses only: No refunds will be issued after the exam has been scheduled through AIPMM regardless of the amount of time that has transpired. Additionally, if we provide you with a refund you will not be eligible to take any AIPMM or 280 Group certifications at any time in the future as we have no way of verifying whether you have studied the materials for which you received a refund.

30 Minute Consultation

The 30 minute consultation that is included with toolkits (there is not a consultation with the self-study courses) is limited to 30 minutes per customer, regardless of how many toolkits are purchased.

Single User License

All products are governed by a single user license and may only be used by one person. If others wish to use it, they will need to purchase their own copies. Multiple user and site licenses are available—please contact us for details.