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Certified Product Marketing Manager™ Training Course Logo

Certified Product Marketing Manager Exam Intensive Prep Training Course

$ 1,620.00

Become a Certified Product Marketing Manager: Stand Out From the Crowd and Prove Your Mastery of Product Marketing

This two-day in-person course consists of a day and a half of class time followed by the certification exam on the afternoon of the second day. It provides an intensive review of concepts to help students prepare to take the exam to earn the Association of International Product Marketing and Management (AIPMM) prestigious Certified Product Marketing Manager (CPMM) credential. It is appropriate for those who have extensive Product Marketing experience and/or have taken the 280 Group’s Optimal Product Management and Product Marketing three-day in-person course. Students review the key concepts and terminology used in the exam, as well as strategy for answering the exam questions and a Q&A for anything else they want to review.

Become a Certified Product Marketing Manager

  • Show an in-depth understanding of theoretical and practical Product Marketing methods
  • Gain additional credibility with your peers and team
  • Stand out from the crowd and open up new career opportunities

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Full Course Description

Make a commitment to becoming a better Product Marketing Manager by taking the intensive prep training course and earning the Certified Product Marketing Manager (CPMM) credential. It’s an investment that will pay off for the rest of your career.

Download Certified Product Marketing Manager Exam Intensive Prep Training Course Datasheet

Download Training Course Datasheet

The Certified Product Marketing Manager credential shows that you can:

  • Understand processes and key roles to discover customer insights
  • Identify market trends
  • Create demand for a company’s goods and services in the marketplace
  • Assess licensing opportunities
  • Determine appropriate enhancements to goods or service
  • Make recommendations for mergers and acquisitions, or withdrawing the goods or services from the portfolio

Attendees review the key concepts and terminology used in the exam. The instructor will discuss how to answer exam questions and lead a Q&A session of any content needing to be reviewed.

Topics Covered

  1. Optimizing Commercialization
  2. Developing Strategic Marketing Functions Throughout the Product Lifecycle
  3. Creating and Executing the Marketing Plan and Budget
  4. Managing Deliverables and Campaigns
  5. Driving Customer Acquisition and Revenue
  6. Assessing the Market, Competition and Trends
  7. Translating Insights into Compelling Business Opportunities

Course Outline

  1. Introduction
  2. Product Marketing
  3. Marketing Mix
  4. Seven Phase Product Management Framework
  5. Understanding Goods and Services
  6. Understanding Brands
  7. Strategy
  8. Market Research
  9. Buyer Behavior
  10. Marketing Process
  11. Marketing Communications
  12. Integrated Marketing Communications
  13. Distribution Channels
  14. Certification Exam Guidelines

What are the course prerequisites?

You must have at least three years of Product Marketing experience. Should you not have three years of Product Management experience you must take the 280 Group’s Optimal Product Management three-day course and then you are eligible to take this certification course and the examination.

About The Certified Product Marketing Manager Credential

The CPMM® certification differs from an educational or methodology designation in that it is based upon global best practices that have been determined by analysis of actual practitioners in the field, and, therefore, continues to evolve with the profession. The CPMM credential indicates a thorough understanding of the functions responsible for championing products throughout the back end of the Product Lifecycle, from launch to end of life. The CPMM focuses on “go-to” functions that orchestrate internal activities and ensure the best possible outcome for the product.

AIPMM Certified Product Marketing Manager Logo

AIPMM Certified Product Marketing Manager

The CPMM® certification crosses both industry and national barriers making those holding the credential uniquely qualified to lead any product, wherever it may be in the life cycle.

AIPMM Certification Exam

The AIPMM certification exam assesses the Product Marketing Manager’s expertise in understanding processes and key roles to discover customer insights, identify market trends, and create demand for a company’s goods and services in the marketplace. The ability to assess licensing opportunities, goods or service enhancements, make recommendations for mergers and acquisitions or withdrawing the goods or services from the portfolio is also measured. The certification exam is comprised of 120 multiple-choice and essay questions that measure Product Marketing skills and knowledge in the following key areas:

  1. Tools and Measurements [5%]
  2. Strategy [10%]
  3. New Product Development Methodology [10%]
  4. Teams, People and Organizational Issues [15%]
  5. Marketing Research, Business Plans and Documentation Processes [25%]
  6. PLM with an Emphasis on Effective, Real-World Decision-Making [35%]

The CPMM® certification exam is two hours long.  A score of 85% or higher is required to pass.  The certification exam will be administered at the end of the last day of this course.

What’s Included

Each attendee receives the following:

  • Intensive preparation course for the Certified Product Marketing Manager Exam
  • Online Exam ($395 value included in the price and administered second half of day two)
  • Q&A session with sample questions and strategies for answering exam questions effectively
  • eBook copies of The Phenomenal Product Manager, Product Management Excellence and Optimal Product Process™
  • Printed copies of all materials and slides used in the course
  • AIPMM membership (required to take the exam): $125

Training FAQ

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How do I get a certificate of completion?

Upon completion of the course you will be provided with a digital certificate. For examination courses, AIPMM will mail your certificate upon their completion of grading your exam. Be sure to provide AIPMM with the correct shipping address to ensure delivery.

How long are the classes?

The classes begin 8:30am to 5:30pm, unless otherwise noted.

Are meals included?

Not unless otherwise noted. There will be a break for lunch around noon and two 15-minute breaks; one in the morning and one in the afternoon.

What is the typical participant dress at these classes?

Business casual, unless there is very bad weather, e.g. snow, and then you should dress appropriately.

What do I need to bring to the course?

You are encouraged to disconnect during the training. You will be supplied with the course books and handouts. You are welcome to take notes on the material directly or may bring your electronic devices to take notes. In-person certification courses that have an exam on the final day you are required to bring a laptop for the examination. The following are the browser and system requirements from AIPMM: Firefox, and Chrome on both Windows and Mac OS are supported and recommended for the examination. Other browsers may work if they support Adobe Flash. Note that Internet Explorer and Safari are not supported for Windows or Mac OS.

What happens if I have a meeting scheduled during the class hours?

We ask that all cell phones and email be completely turned off during class and that students use the numerous breaks and lunch to take care of any business. If attendees need to leave class they are free to do so but we ask that they leave quietly and not disturb the class.

We highly recommend that attendees not do this for a number of reasons:

  • They may miss information that is critical for the certification exams
  • The instructor will not spend class time reviewing anything they miss, so if material is dependent upon something they have missed it may be difficult for them to understand it
  • Additionally, the certificates are delivered at the end of the course

Who is my trainer?

All of our courses are delivered by seasoned senior consultants that have many years of experience.

What is the cancellation policy?

  • Cancellations must be received in writing.
  • Cancellations received less than 10 business days before the first day of training will be charged 50% of the training cost.
  • Cancellations received less than 5 business days before the first day of training will be charged 100% of the training cost.
  • Transfers will be allowed. The 280 Group must receive the notice in writing from the initial class registrant with the name of the individual who is receiving the transfer.
  • Course transfer requests received less than 5 business days before the first day of training will be charged a $500 late transfer penalty.
  • The 280 Group reserves the right to cancel the training with 10 business days’ notice. In this case, all fees paid will be fully refunded. The 280 Group will not be responsible for any other expenses incurred by attendees, such as non-cancelable airline or hotel fees, etc.