Introduction to Product Management

Introduction to Product Management™ is an eight-hour course that gives an overview of the Product Lifecycle that every product goes through and the roles and responsibilities of the Product Management function. Topics include the rising importance and role of Product Management, the Optimal Product Process™ methodology, typical goals and tasks in each phase of the Product Lifecycle, and how Product Management interacts with other company functions. Through a combination of instruction and hands-on exercises, attendees get a basic overview of the Product Management role and corresponding strategic and tactical responsibilities.

This course provides a high-level overview of the material covered in our flagship Optimal Product Management™ (OPM) course. It’s perfect for stakeholders who are expected to work with Product Management, as it helps them understand how to support the role and what they can expect to gain from a Product Management team that has been trained with OPM. It’s also a great introduction for those interested in Product Management or Product Marketing roles.

• Stakeholders and people who work with Product Management
• People interested in Product Management and Product Marketing roles

This course teaches the foundational knowledge necessary to understand what Product Management is and why it benefits your company. For other stakeholders, the course covers how to work more effectively with your Product Management team.

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