Introduction to Product Management

Understand the Product Lifecycle, the Role of Product Management, and How Both Can Bring More Success to Your Organization

Introduction to Product Management™ is an eight-hour course that gives an overview of the Product Lifecycle that every product goes through and the roles and responsibilities of the Product Management function. Topics include the rising importance and role of Product Management, the Optimal Product Process™ methodology, typical goals and tasks in each phase of the Product Lifecycle, and how Product Management interacts with other company functions. Through a combination of instruction and hands-on exercises, attendees get a basic overview of the Product Management role and corresponding strategic and tactical responsibilities.

This course provides a high-level overview of the material covered in our flagship Optimal Product Management™ (OPM) course. It’s perfect for stakeholders who are expected to work with Product Management, as it helps them understand how to support the role and what they can expect to gain from a Product Management team that has been trained with OPM. It’s also a great introduction for those interested in Product Management or Product Marketing roles.

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Course Info - What's Covered

  • Skill Level

    • Beginner or non-Product Management roles
  • Topics Covered

    • Introduction to the seven-phase Product Lifecycle and the Optimal Product Process™ 
    • Typical strategy, activities, and goals for each phase in the Product Lifecycle
    • The roles and responsibilities of Product Management and Product Marketing
    • How Product Management interacts with other company functions
  • Time Commitment

    8 Hours

  • Course Format

    Instruction, discussions, and intensive hands-on exercises

    • In-Person
  • Digital Certificate

    Provided to each attendee at the end of the course

  • Price

    Call us at +1.408.834.7518 or Contact Us

Who This Course Is For

  • Stakeholders and people who work with Product Management
  • People interested in Product Management and Product Marketing roles

What You Will Learn

This course teaches the foundational knowledge necessary to understand what Product Management is and why it benefits your company. For other stakeholders, the course covers how to work more effectively with your Product Management team.

  • Topics Include:

    • The rising importance of Product Management in top-performing companies
    • What the role of Product Management is (and isn’t)
    • How Product Management interacts with other company functions
    • The Product Lifecycle and Optimal Product Process™
    • Typical goals and tasks in each phase of the Product Lifecycle
  • What’s Included with the Training

    • Key materials provided for future reference 
    • Certificate of completion for Introduction to Product Management™

Course Goals

    • Gain foundational knowledge of the role and importance of Product Management
    • Learn the basics of the Product Lifecycle and Optimal Product Process™

Frequently Asked Questions