Other Menus

Intro to Product Management Training Course

$ 995.00

Learn the Fundamental Concepts of Product Management

Introduction to Product Management is a one-day course for new Product Managers and those interested in moving into the profession. Through a combination of lecture and hands-on exercises, attendees get a basic overview of the Product Management role and corresponding strategic and tactical responsibilities. Attendees will leave the class with a clear understanding of the role and its importance to business, learn the basic tasks and overall Product Lifecycle that every Product Manager should follow, and gain a foundation for success in the role.

This Course Is Only Available For Private Training Delivery For Groups Of Five Or More

Learn More

Full Course Description

The Intro to Product Management course is a subset of the three-day Optimal Product Management and Product Marketing Training Course. It covers some of the same topics, though not at the same level of depth.

Download Intro to Product Management Training Course Datasheet

Download Training Course Datasheet

Students in this course will learn about the following:

  • The rising importance of Product Management in great companies
  • What the role of Product Management is (and isn’t)
  • How Product Management relates to other company functions
  • The Product Lifecycle and Optimal Product Process™
  • Typical goals and tasks in each phase of the Product Lifecycle

Course Agenda

The course covers the following topics at a high level:

  • Overview of Product Management
  • Roles and Responsibilities
  • Product Lifecycle and the Optimal Product Process™
  • Conceive
  • Market Research
  • Competitive Analysis
  • Pricing
  • Market Strategy
  • Requirements
  • Roadmaps
  • Business Case
  • Beta Programs
  • Maximize Your Marketing
  • End of Life

Taught by senior 280 Group trainers and consultants, this course provides the foundational knowledge necessary to understand Product Management and Product Marketing. Set yourself up for success.

What’s Included

Each attendee receives the following:

  • Printed copies of all materials and slides used in the course
  • Certificate of completion for “Introduction to Product Management”
  • Copy of the 280 Group Optimal Product Process eBook

Training FAQ

Show the Content

How do I get a certificate of completion?

Upon completion of the course you will be provided with a digital certificate. For examination courses, AIPMM will mail your certificate upon their completion of grading your exam. Be sure to provide AIPMM with the correct shipping address to ensure delivery.

How long are the classes?

The classes begin 8:30am to 5:30pm, unless otherwise noted.

Are meals included?

Not unless otherwise noted. There will be a break for lunch around noon and two 15-minute breaks; one in the morning and one in the afternoon.

What is the typical participant dress at these classes?

Business casual, unless there is very bad weather, e.g. snow, and then you should dress appropriately.

What do I need to bring to the course?

You are encouraged to disconnect during the training. You will be supplied with the course books and handouts. You are welcome to take notes on the material directly or may bring your electronic devices to take notes. In-person certification courses that have an exam on the final day you are required to bring a laptop for the examination. The following are the browser and system requirements from AIPMM: Firefox, and Chrome on both Windows and Mac OS are supported and recommended for the examination. Other browsers may work if they support Adobe Flash. Note that Internet Explorer and Safari are not supported for Windows or Mac OS.

What happens if I have a meeting scheduled during the class hours?

We ask that all cell phones and email be completely turned off during class and that students use the numerous breaks and lunch to take care of any business. If attendees need to leave class they are free to do so but we ask that they leave quietly and not disturb the class.

We highly recommend that attendees not do this for a number of reasons:

  • They may miss information that is critical for the certification exams
  • The instructor will not spend class time reviewing anything they miss, so if material is dependent upon something they have missed it may be difficult for them to understand it
  • Additionally, the certificates are delivered at the end of the course

Who is my trainer?

All of our courses are delivered by seasoned senior consultants that have many years of experience.

What is the cancellation policy?

  • Cancellations must be received in writing.
  • Cancellations received less than 10 business days before the first day of training will be charged 50% of the training cost.
  • Cancellations received less than 5 business days before the first day of training will be charged 100% of the training cost.
  • Transfers will be allowed. The 280 Group must receive the notice in writing from the initial class registrant with the name of the individual who is receiving the transfer.
  • Course transfer requests received less than 5 business days before the first day of training will be charged a $500 late transfer penalty.
  • The 280 Group reserves the right to cancel the training with 10 business days’ notice. In this case, all fees paid will be fully refunded. The 280 Group will not be responsible for any other expenses incurred by attendees, such as non-cancelable airline or hotel fees, etc.