People Skills for Product Managers and Product Marketers

Elevate Your Teams to Communicate, Negotiate, Influence, and Work More Effectively Within Your Organization

People Skills for Product Managers and Product Marketers™ is a unique course in the realm of Product Management and Product Marketing training, providing powerful tools and techniques to rapidly improve your teams’ effectiveness. Over eight hours of instruction, it covers key communication skills, stakeholder management, influence techniques, a negotiation model, and leadership skills to make every product person more conscious about how they interact with their coworkers and stakeholders. With these skills, they can work more effectively with executives, sales, engineering, external partners, and every other team critical to their product’s success.

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Course Info - What's Covered

  • Skill Level

    • Beginner to Advanced
  • Topics Covered

    • Communication in multiple dimensions, including remotely
    • Influence skills for Product Managers and Product Marketers
    • Negotiation planning and multiple techniques for successful outcomes
    • Working more effectively with engineering and sales
    • Leadership skills
    • Achieving success in executive conversations 
    • Productivity and achieving results as a Product Manager and Product Marketer
  • Time Commitment

    8 Hours

  • Course Format

    Instruction, discussions, and intensive hands-on exercises

    • In-Person
  • Certificate

    Provided to each attendee at the end of the course

  • Price

    Call us at +1.408.834.7518 or Contact Us

Who This Course Is For

This course is for any Product Management or Product Marketing team that wants to become dramatically more effective in their ability to influence and lead their teams and stakeholders.

What You Will Learn

What makes one Product Manager or Product Marketer good, yet another one truly phenomenal? In many organizations there often seems to be one or two Product Managers or Product Marketers that stand out far above the crowd. What are they doing differently? This course identifies the key skills and techniques that set apart truly phenomenal Product Managers and Product Marketers.  Your team will learn how to rise above the crowd and significantly increase its influence over the success of your product portfolio.

People Skills for Product Managers and Product Marketers™ is an intensive and interactive eight hour workshop that teaches you how to be dramatically more effective and productive as a Product Manager or Product Marketing Manager. Based on the best-selling book The Phenomenal Product Manager by Brian Lawley, founder of 280 Group, this training course incorporates the techniques and strategies of the ten best Product Managers and Product Marketing Managers he worked with and observed over his 30-year career in Product Management.

  • Topics Covered

    • The role (and non-role) of Product Management and Product Marketing
    • How to be more productive as a Product Manager or Product Marketer
    • Key communication skills to improve every interaction across every medium 
    • Influence skills for Product Managers and Product Marketers
    • Understanding how to negotiate: conditions, planning, and multiple techniques for successful outcomes
    • Working more effectively with engineering teams
    • Getting salespeople on your side
    • What’s your leadership style? 
    • Leadership skills
    • Achieving success in executive conversations 
    • Accelerating your Product Management or Product Marketing career
  • What’s Included with the Training

    • An official personalized course diploma and certificate of completion
    • Key materials and worksheets for future reference

Course Goals

    • Gain an increased level of confidence in the soft skills needed to be an effective product leader
    • Avoid common mistakes and career-limiting moves
    • Learn key communication, influence, and negotiation techniques to step up as a leader

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