Other Menus

How to be a Phenomenal Product Manager™ Training Course Logo

How to Be a Phenomenal Product Manager Training Course

$ 695.00

Learn the People, Communication, Productivity, Negotiation and Other Soft Skills You Need to Be Highly Effective as a Product Manager

Have you ever wondered what makes one Product Manager good, yet another one truly phenomenal? Have you noticed that in many organizations there seem to be one or two Product Managers that stand out FAR above the crowd? What is it that they do that is different than their peers? And as a Product Manager, or a manager with a team of Product Managers, how can you understand the key to rising above the crowd and significantly increasing the influence you have over your product’s success? Discover what some Product Managers are doing differently that makes them truly phenomenal. Learn how to rise above the crowd and significantly increase the influence you have over your product’s success.

Stand out as the best Product Manager in your company!

  • Gain an increased level of confidence about how to do your job
  • Avoid common mistakes and career-limiting moves
  • Influence your team and step up as a leader

Have a group of 5 or more? Learn About Private Customized Training.

Select the date and location to reserve your seat

Full Course Description

How to Be a Phenomenal Product Manager is an intensive one-day hands-on seminar that teaches how to be dramatically more effective and productive as a Product Manager. Based on the best-selling book by Brian Lawley, CEO and Founder of the 280 Group, this training course incorporates the techniques and strategies of the ten best Product Managers he has worked with and observed over his 25-year career in Product Management.

Download How to Be a Phenomenal Product Manager Training Course Datasheet

Download Training Course Datasheet

Phenomenal Product Manager Training Course

This training course is based on the Amazon.com top 50 business bestseller, the Phenomenal Product Manager

There are many courses that teach the fundamentals of Product Management such as:

  • Gathering and prioritizing the voice of the customer and market requirements
  • Building product roadmaps
  • Becoming an expert on the market
  • Customers and competition
  • Overseeing every aspect of the product to ensure it’s success

Yet these skills often are not enough to be a great Product Manager as you must also:

  • Prioritize effectively against dozens of daily demands for your time
  • Influence everyone from salespeople to engineers to customers (without formal authority)
  • Be the leader for making your product delight your customers and succeed in the marketplace

How to Be a Phenomenal Product Manager is the only course that teaches you how to dramatically increase your effectiveness and productivity as a Product Manager.

The course consists of lectures, extensive discussions and hands-on exercises. Additionally, throughout the day attendees will create an action plan to apply what they have learned in the real world. The result is that attendees will have the skills and a plan to immediately become more effective in their day-to-day Product Management role.

Topics Covered

  • The Role (and Non-Role) of Product Management
  • Achieving Excellent Results as a Product Manager
  • Becoming a Phenomenal Product Manager
  • Influence and Negotiation for Product Managers
  • Working More Effectively with Your Engineering Team
  • Getting Sales People on Your Side
  • Leadership and Making a Difference for the Executive Team
  • Accelerating Your Product Management Career

Key Skills Learned

  • Gain an increased level of confidence about how to do your job
  • Create earned authority to step up as a leader
  • Effectively prioritize your time
  • Develop excellent influencing and negotiation skills

What You Get From the Course

  • Intensive lectures with real-world examples from experienced instructors
  • Tips to avoid common mistakes and leverage solutions and approaches that have already been developed and proven to succeed
  • Hands-on exercises, role plays and in-class development of personal action plans
  • A plan of action to apply your new skills and continue improving in critical areas after the class
  • Highly-interactive, small classes with extensive feedback from the instructor and other students
  • An increased level of confidence about how to do your job, along with concrete and specific strategic and tactical action items to apply

What’s Included

Each attendee receives the following:

  • Printed copies of all materials and slides used in the course
  • Certificate of completion for “How to Be a Phenomenal Product Manager”
  • Electronic copy of the Amazon Top 50 business book, The Phenomenal Product Manager

Training FAQ

Show the Content

How do I get a certificate of completion?

Upon completion of the course your instructor will provide your certificate of completion for the corresponding course. For examination courses, AIPMM will mail your certificate upon their completion of grading your exam. Be sure to provide the training coordinator the correct shipping address to ensure delivery.

How long are the classes?

The classes begin 8:30am to 5:30pm, unless otherwise noted.

Are meals included?

Not unless otherwise noted. There will be a break for lunch around noon and two 15-minute breaks; one in the morning and one in the afternoon.

What is the typical participant dress at these classes?

Business casual, unless there is very bad weather, e.g. snow, and then you should dress appropriately.

What do I need to bring to the course?

You are encouraged to disconnect during the training. You will be supplied with the course books and handouts. You are welcome to take notes on the material directly or may bring your electronic devices to take notes.

What happens if I have a meeting scheduled during the class hours?

We ask that all cell phones and email be completely turned off during class and that students use the numerous breaks and lunch to take care of any business. If attendees need to leave class they are free to do so but we ask that they leave quietly and not disturb the class.

We highly recommend that attendees not do this for a number of reasons:

  • They may miss information that is critical for the certification exams
  • The instructor will not spend class time reviewing anything they miss, so if material is dependent upon something they have missed it may be difficult for them to understand it
  • Additionally, the certificates are delivered at the end of the course

Who is my trainer?

All of our courses are delivered by seasoned senior consultants that have many years of experience.

What is the cancellation policy?

  • Cancellations must be received in writing.
  • Cancellations received less than 10 business days before the first day of training will be charged 50% of the training cost.
  • Cancellations received less than 5 business days before the first day of training will be charged 100% of the training cost.
  • Transfers will be allowed. The 280 Group must receive the notice in writing from the initial class registrant with the name of the individual who is receiving the transfer.
  • Course transfer requests received less than 5 business days before the first day of training will be charged a $500 late transfer penalty.
  • The 280 Group reserves the right to cancel the training with 10 business days’ notice. In this case, all fees paid will be fully refunded. The 280 Group will not be responsible for any other expenses incurred by attendees, such as non-cancelable airline or hotel fees, etc.