How to Create Personas for Your Next Product — and Why It Matters
Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The “spray and pray” method — sending your message out to a wide ...
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10x Your Interview Skills to Create Digital Products That Delight
Why Should We Conduct Interviews? Because there’s real value to user research. Companies save money and ship fewer wrong products when conducting user research. A good rule of ...
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Systems Thinking, Part 1: Building Product Resilience to Bypass Disaster
In this 3-part series, we will look at how to apply elements of systems thinking to the problems of resilience, sustainability, and leadership in Product Management. When the ...
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