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What You Will Learn

In this course, you’ll learn about every important task and all the core skills required to manage products effectively. The course contains everything you need to get up to speed quickly, master the core Product Management skills, and get certified.

review-exams
Review and Exam Preparation Materials
  • Quizzes following each topic to reinforce learning
  • Exercises to solidify skills
  • Concept review test for the Optimal Product Management and Product Marketing section
  • Certification study guide
  • Certified Product Manager Practice Exam to ensure you are ready to take and pass the actual exam
online-course-rivew
Virtual Instructor Review – Optional – See Virtual Sessions
  • Gain a deeper understanding of the concepts and review the most important certification exam information
  • Meet virtually for eight weeks with a group and instructor to ask questions and review the most important material
  • Sessions run once a week to keep you on track, review the online course and get you certified in just ten weeks
course-goal
Course Goals
  • Learn to effectively manage any product at any stage in the Product Lifecycle
  • Gain the core skills and learn the corresponding concepts to be a highly-effective Product Manager for the rest of your career
  • Obtain a deep understanding of how great companies do Product Management
  • Be fully prepared to pass the Certified Product Manager exam

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Study with your team. No travel. No days out.

Customize Optimal Product Management for your team’s needs with private custom training.

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Learn in Your Own Style

We offer our courses in a number of learning styles, so you can study Product Management in the way that works best for you.

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What Our Students Say

  • “Fantastic course, and fantastic instructors @ 280 Group. If you work in PM or PMM and often get lost in agile/scrum or waterfall discussion with development, loosing focus on the customers and the market need – this is the course for you. Get a holistic understanding of the whole product lifecycle, and how to be successful in each phase!”
    Frank Tommy Brotke
    Product Marketing Manager, LINK Mobility Group
  • “The collaboration efforts with other students and especially the instructors created a great foundation for the learnings. I work a lot with scrum teams and the roles between a PM and Project Manager tend to get very muddled. It was good to see where the lines are and how they are different roles that should have different approaches.”
    Hinna Scully
    Product Manager, Optum
  • “280 Group made a huge impact on our Product Management and Product Marketing efforts…We were very impressed with the quality, timeliness, and professionalism.”
    John Butler
    Senior Vice President, Tadpole Computer, Inc.
  • “Fantastic course. Strengths are both in the practical experience and expertise of the instructor and interactive nature of the course. Having peers to discuss challenges was also fantastic.”
    Ruben Sun
    Senior Interaction Designer, Fjord

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More Than Just Training

choose your learning style

No other company provides such a comprehensive learning solution to ensure student success. In addition to our memorable, hands-on course material, students have access to a complete self-study online learning system, study materials to further prepare for their preferred certification, AIPMM membership, and more.

  • Optimal Product Management: In-Person

    Three day in-person comprehensive learning experience ensures you will know how to develop a product from the first idea to the last release.

    • Enjoy deep learning through small classes led by experts in the field
    • Learn together through class discussion
    • Work in student teams to simulate working collaboratively on a mock product from concept, through business case, to launch and retirement
    • Quizzes, interactive exercises, and study material help you prepare and confirm your knowledge
  • Certified Product Manager – Online Course and Exam, OR Certified Product Marketing Manager – Online Course and Exam

    One year access to the Self-Study online course helps you review concepts whenever you like and provides all the resources needed to study for the certification exam. ($1495 value included free)

    • Choose which self-study companion course you want based on the certification you want to pursue
    • Use the online course to refresh your knowledge as you need it for your current work situation
    • 18 learning modules provide comprehensive coverage
    • Quizzes, interactive exercises, and a study guide help you prepare and confirm your knowledge
    • Take the practice exam as many times as you like to test your knowledge and prepare with confidence for your certification exam
  • Product Management Lifecycle Toolkit™

    Built upon best practices and the Optimal Product Process™, this toolkit contains the most common documents that Product Management professionals need to deliver. This toolkit includes templates for all seven phases of the Optimal Product Process™. ($99 value included free)

    • A complete set of over 35 templates that are professional, comprehensive, and customizable
    • The perfect companion to OPM, providing all of the key document templates needed for gate reviews, and other tools to conduct market research, develop personas, build a marketing plan, and more
    • These templates ensure that your business cases, roadmaps, MRDs, PRDs, launch plans, and other deliverables have the same design and structure
  • AIPMM Membership + Certification Exam

    Membership in the Association of International Product Marketing and Management (AIPMM) demonstrates your commitment to your career.

    • Includes two opportunities to take the Certified Product Manager or Certified Product Marketing Manager online exam
    • One year AIPMM Basic Membership (usually $125/year)
    • Eligible for all other AIPMM certification exams (at additional price)
    • Access to AIPMM resource library
    • Join the private AIPMM LinkedIn group to network with other PM professionals
    • Personal resume review and career advice

Case Study Example

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Getting Product Management focused on the customer. How private training in Optimal Product Management and Product Marketing created a team focused on customer problems.

Read Story

From startup to stability. Building a company on Product Management knowledge and processes.

Read Story
“The training makes it easy to understand not just the Agile methodologies and process but also clearly defines the roles and responsibilities of different team members, especially the role of a Product Manager/Product Owner which is critical to the success of any project.”
Shiva Mogallur
OEM Project Manager, Topcon Positioning Systems

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Optimal Product Management
Digital Product Management
Agile Product Management
Price
Learning styles
Who is this for?
Material covered
Certification Exams

Which AIPPM certifications will this course prepare me for?

Time Commitment
Optimal Product Management
Price
Starting at $1,495 USD

Who is this for?
All levels
Material covered
  • Complete understanding of Product Management roles and responsibilities
  • Essential Product Manager and Product Marketing Manager Skills & Tools
  • Full Product Lifecycle with the Optimal Product Process™
Certification Exams

Which AIPPM certifications will this course prepare me for?

  • AIPMM Certified Product Manager Exam
  • AIPMM Certified Product Marketing Manager Exam
Time Commitment
24 hours of instruction and exercises plus 3-6 hours of homework
Digital Product Management
Price
Starting at $2,995 USD

Who is this for?
Product Managers with 3+ years of experience, or who have completed Optimal Product Management
Material covered
  • Data Analytics techniques to become Outcome-Driven
  • Digital processes to rapidly identify and validate problems, then develop solutions
  • How to Iterate at Scale for Continual Value Delivery
Certification Exams

Which AIPPM certifications will this course prepare me for?

  • AIPMM Certified Digital Product Manager Exam
Time Commitment
25 hours of instruction and exercises plus 3-6 hours of homework
Agile Product Management
Price
Starting at $1,495 USD

Who is this for?
Product Managers with 1+ years of experience
Material covered
  • The Agile Methodology from a Product Management and Product Owner perspective
  • Product Manager and Product Owner Roles in Agile
  • How to lead, influence, and inspire Agile teams
Certification Exams

Which AIPPM certifications will this course prepare me for?

  • AIPMM Agile Certified Product Manager and Product Owner
Time Commitment
16 hours of instruction and exercises

Learn all the core skills in the Product Lifecycle and become a Certified Product Manager

Study for certification with confidence.

  • Learn Core Skills

    Review Key Points: Your seasoned 280 Group instructor will walk you through key points in the Certified Product Manager Online Course to get you ready for the exam.

  • Engage Online

    Participate in twelve 2-hour sessions from the convenience of your home or office.

  • Get Certified

    Prove your mastery and advance your career by earning a worldwide-standard Product Management certification.

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