Adopting ABM to Optimize Product Marketing and Improve Sales
Hosted by AIPMM, featuring Brian Lawley, John Armstrong, and Mark Ogne.
Friday April 28th, 9 AM Pacific Time
Account-based marketing (ABM): Is it really something new, or just another take on the “major account” or “key account” marketing and sales approach that large enterprise organizations have been deploying for decades?
ABM is a strategic methodology that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts. That alignment of marketing and sales in close collaboration is one of the defining traits that makes ABM valued as an effective way to address individual account needs and develop personalized offers.
Please join product marketing expert John Armstrong, CMO of Zettaset, Mark Ogne, CMO of ZenIQ, an innovative ABM solutions vendor, and Brian Lawley, CEO and Founder of 280 Group as they discuss how ABM can deliver the highest ROI of any B2B marketing strategy or tactic.